This is the opening film in the King Collection —a visual journey designed to embody strength, elegance, and presence.

With a minimal studio backdrop and meticulously controlled lighting, the video draws attention to the texture, power, and depth of King.

Every shot is crafted with purpose, turning fragrance into form, and silence into statement.

The direction follows a consistent artistic approach developed across Sanchez’s campaigns, where visual storytelling reflects the character of each scent.

Here, King becomes more than a fragrance—it is a symbol of quiet dominance, heritage, and personal identity.

Visual direction highlights:

• Studio shoot with high-contrast lighting to enhance form

• Macro shots that reflect material richness and precision

• Fluid motion that balances power with subtlety

• Sound and pace evoke confidence and permanence

This series continues our collaboration with Sanchez to present perfume as more than product: as experience, as presence.

Creative inquiries are welcome.